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Different Types of Instagram Collaboration for models


These days, social media influencing is serious business, and brands are using influencers more than ever to promote their products and services. If you are keen to get into the world of influencing, then it is important that you know the different types of collaborations and what they involve.

The first question that many people might ask is why collaborate on Instagram, anyways. Instagram is probably the best social media platform to do collaborations with other accounts.

It is true that collaborations don’t work the same across both platforms. However, with this list of Instagram collab ideas applied in the right way, you can experience great results with your Instagram following. 

Also the new Instagram “Collab” Posts helps in making Collaboration effective. This is a new type of post where two different account usernames will appear in the post header section and it will be visible to both accounts’ audiences.The main difference with Collaboration posts is that this post will appear in the feed of both accounts, to both accounts’ followers.

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You can find this feature in the tag icon

Below are ways to engage in Collaboration effectively;

1. Sponsored Content

What is it?

Sponsored content is one of the most common types of collaborations. Usually, an influencer is paid by a brand to post about their product/service on their feed/story. Now, Instagram has made it possible to disclose this paid partnership to the users through the steps mentioned in the above post. This label can be used on Lives, Posts, IGTV, Stories, everywhere! However, the creator has to keep the brand guidelines in mind before posting any content. Such posts will generally have a #Ad to signify it’s a sponsored post.


What do you get as an influencer?
You’ll get paid for your content and you’ll likely receive the product/service for free as well.

What do you give as an influencer?

What you’ll need to give in return for payment is dependent on the brand and the agreement in place. But, normally you’ll need to do a post or two and maybe a story as well.

How to get this type of collaboration

To get this type of collab, you’re going to need to have a decent following (1,000+ followers) and your followers will need to be quite engaged in your content. On top of this, you’ll need to be in alignment with the brand, so it’s a good idea to match your feed and posts to the type of brands you want to attract, and potentially try to go for a gifting collab first. The best way to be noticed by a brand is to create a post that features their product and matches their Insta theme (make sure you tag them). If you do this, you might get a reshare which could then lead to a gifting collab and even some paid work.

2. Barter collab

What is it?

This one’s different from paid collaboration. A barter collaboration is all about experiencing the product or the service and reviewing it to the audience. There is no money involved in this entire process.

It’s an experience – based collab keeping the brand guidelines in mind. When a brand sends their products out to you for free, they are hoping that you’ll do a post about them and how much you love their product as a sort-of ‘thank you’.
Barter collabs are a great way to get into the world of influencing because they allow you to build up your followers, and show other brands that you are capable of creating great content. Often, if a brand loves what you do in a Barter collab, they will be happy to pay you in the future if they want to work with you again (win!).

What do you get as an influencer?

You get to use their product during the course of the Collaboration. Also you are much likely to be featured on their page . These can help boost your following and engagement

How to get this type of Collaboration

The way to get this type of collab is exactly the same as how you get a paid collab. Firstly, you’re going to need to have a decent following (1,000+ followers) and your followers will need to be quite engaged in your content. On top of this, you’ll need to be in alignment with the brand, so it’s a good idea to match your feed and posts to the type of brands you want to attract . The best way to be noticed by a brand is to create a post that features their product and matches their Insta theme (make sure you tag them).

3. Gifting Collab

The number of influencers and creators are increasing every day and so has the need for brands. Gifting collaboration is all about a creator receiving a special package from a brand as a sweet gesture and also due to the creator’s credibility. Creator’s should always communicate the fact that if it’s liked by him/her then only it’ll be posted on their Instagram. Such stories and posts have the hashtag #Gifted.

What do you get as an influencer?

You’ll get some free stuff! On top of this, you’ll get the chance to be featured by the brand, which can build your following and really kickstart your influencing career. Often, landing the first collab is the hardest, so getting a gifting collab is an AWESOME achievement.

What do you give as an influencer?

Though it’s not normally something the brand can demand unless there is a contract involved, it is expected that you’ll do some sort of post in return for their gift.


How to get this type of collaboration?

The way to get this type of collab is exactly the same as how you get a paid collab. Firstly, you’re going to need to have a decent following (1,000+ followers) and your followers will need to be quite engaged in your content. On top of this, you’ll need to be in alignment with the brand, so it’s a good idea to match your feed and posts to the type of brands you want to attract, and potentially try to go for a gifting collab first. The best way to be noticed by a brand is to create a post that features their product and matches their Insta theme (make sure you tag them). If you do this, you might get a reshare which could then lead to some gifts coming your way!

3. Sponsored blog/vlog post

What is it?

Sponsored blog/vlog is basically when a brand reaches out to an influencer with a request to feature their product/service in one of their posts.

What do you get as an influencer?


You’ll get paid for your content and you’ll likely receive the product/service for free as well.
What do you give as an influencer?
You’ll need to feature the brand in an upcoming blog or vlog (depending on your existing platform). This feature might be a full length post, or a more subtle recommendation, depending on the agreement in place.

How to get this type of collaboration

Getting this type of collab is a bit trickier than other collabs because you need to have an existing blog/vlog with a decent following. Once you’ve got this established, you’ll notice that the brands will start pouring in with requests!

4. Takeover

What is it?

A takeover is when a brand asks an influencer to take over their Instagram for a set amount of time. This could involve posting stories, reels, posts, or any other type of content! Sometimes the brand gives full access to their account and sometimes they’ll get you to send the content through then repost on your behalf. Takeovers happen for a fixed timeframe, be it a day, week, or longer. This totally depends on your campaign idea and the strategy behind your influence collaboration

What do you get as an influencer?

Depending on the brand, you may get paid for your time or you might get free products. But, regardless, this type of collaboration is a emerging influencer’s dream because it allows you to tap into the audience of the brand and hopefully gain a heap of new followers.

What do you give as an influencer?

You will need to give your time and Insta skills as you take over the account!

How to get this type of collaboration?


To get a takeover, the best plan of attack is to show off your personality and character through your Instagram. Then, make sure you’re targeting the brands who have done takeovers before, and engage with them frequently. Tag them in your posts (with their product of course), and make sure they know who you are!Brand ambassador
What is it?
Being asked to be a brand ambassador is a massive win as an influencer. If you are a brand ambassador, it means a brand wants to have an ongoing relationship with you and feature you everywhere!
What do you get as an influencer?
You’ll get some free stuff and you might even get paid as well! On top of this, you’ll get the chance to be featured by the brand, which can build your following and really kickstart your influencing career.
What do you give as an influencer?
Every brand ambassador relationship is different, but you’ll generally need to promote the brand on an ongoing basis, and potentially attend their events.
How to get this type of collaboration
The process to become a brand ambassador is very similar to how you get a takeover. The best plan of attack is to show off your personality and character through your Instagram. Then, make sure you’re targeting the brands who have other brand ambassadors, and engage with them frequently. Tag them in your posts (with their product of course), and make sure they know who you are!

5. Brand Ambassador

What is it?

Being asked to be a brand ambassador is a massive win as an influencer. If you are a brand ambassador, it means a brand wants to have an ongoing relationship with you and feature you everywhere!

What do you get as an influencer?

You’ll get some free stuff and you might even get paid as well! On top of this, you’ll get the chance to be featured by the brand, which can build your following and really kickstart your influencing career.
What do you give as an influencer?
Every brand ambassador relationship is different, but you’ll generally need to promote the brand on an ongoing basis, and potentially attend their events.
How to get this type of collaboration
The process to become a brand ambassador is very similar to how you get a takeover. The best plan of attack is to show off your personality and character through your Instagram. Then, make sure you’re targeting the brands who have other brand ambassadors, and engage with them frequently. Tag them in your posts (with their product of course), and make sure they know who you are!

Enjoy

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