Beauty,  Modelling

Face modeling; what it takes to become a successful beauty model

Would you like to front a famous beauty brand like Iman, fenty beauty or Nivea?

Are you unsure on how to get into the beauty industry as a model?

Here’s an article that will guide you to the potential future in the beauty industry as a model .

What is Beauty Modelling?

Beauty modelling, also known as face modelling, is a category of modelling that takes place predominantly in the beauty industry – such as skincare, make-up and cosmetics. Models regularly require extremely close-up photos of their faces, or parts of their faces, so it’s important beauty models are well-groomed and take care of their skin, hair and nails.

The beauty industry tends to look for people who are naturally good-looking, unlike high fashion which tends to favour a unique look.

Beauty Modelling is also a particular subset of photography where the focus is primarily on the face, more so than anything else.

Who is a beauty model?

A beauty model is a model required to work for cosmetic brands including L’Oreal, Lauder, Iman e.t.c

Beauty models tend to have “perfect” teeth and a sharp, defined jawline. They will also have attractive ears, sparkling eyes, and an even nose and mouth. Most brands and agencies will be looking for symmetry as it is thought that this is more attractive. High cheekbones will also help as this will really help to emphasize make-up.

Successful beauty models do not have to have all these qualities, but having at least one good stand-out feature will definitely help agents to notice a model.

Also, knowing how to work the camera by Understanding the position of your face, lighting and how to make the most of your bone structure is vital. 

6 qualities a face model should have

1. Flawless Skin

It is important for beauty models to pay special attention to their skin. Models who are just starting out will find it a lot easier to find work in beauty modelling if they have good skin. 

As a model you’ll need to spend time and money on skincare for a glowing, even complexion. It might be worth visiting a dermatologist if you can afford one to get advice for problem skin. At the very least, you will need a good skincare routine that you can stick to each morning and night.

Having acne will not stop you from getting jobs, but beauty brands in the skincare industry will prefer to hire a model who reflects the clear, radiant skin they believe their product promotes.

Clear skin is also easier for the on-shoot make-up artist to work with and will save the post-shoot photo editor time (and therefore money) as they will have less to edit.

Some models like to use special tools to help de-puff their undereye area and improve their circulation. ‘Gua sha’ is a special method of using a cool stone like rose quartz to gently pull the skin in outward motions. It is thought to help tighten skin as well as reduce puffiness.

You should also wear an SPF daily to protect skin from sunspots, wrinkles and damage.

2. Avoid tattooing and piercing your skin.

Avoid getting facial piercings or tattoos if you wish to enter beauty modelling, unless you specifically want to be an alternative model; facial modifications will prevent you from finding work for high street and premium brands. They want a blank canvas that the masses can relate to.

It’s also not recommended that you get much obvious cosmetic work done, either. Fillers in the lips, jawline and cheeks can be done very subtly, but an obvious fake look will lose you work (unless you wish to work in the glamour modelling industry).


3. Be Expressive

Modelling is not just about standing there and looking good – you need to know how to manipulate your body into different poses that flatter the clothing you’re wearing. The same can be said of beauty modelling. You need to learn how to move the tiny muscles in the face to create different expressions.

Facial expressions through the eyes and mouth are essential in the beauty industry. A good beauty model will understand the power of a smile or ‘smize’ (a term coined by Tyra Bank meaning to smile with your eyes).

Can you smile or laugh convincingly on demand? Can you look gloomy or thoughtful at a moment’s notice? If you have a natural poker face and struggle to control or show emotions, you’ll struggle being a beauty model. 

It is essential that you are able to deliver emotions via facial expressions as the camera is focused solely on your face. It is a difficult skill to master, so beauty models need to practice controlling their facial muscles.

Try practising poses in a mirror. Find photos in magazines and attempt to replicate them. You should also take photos of yourself; unlike a mirror, you will be able to see yourself at different angles and figure out what you need to work on.

4. Hair Maintenance – Luscious locks

For beauty models who promote shampoo, conditioner or mousse, a head full of healthy, shiny hair is imperative as your hair is an important accessories. While extensions and hair dye may be used for adverts, it is still important to give agents a great base to work with.

Ensure that you look after your locks by getting regular cuts, using the correct products for your hair type, and eliminating the amount of heat you use.

Beauty models usually find more work with a natural hair colour – not pink, blue or green. If you have bright or unusual hairstyles of colours, alternative modelling may be for you. 

5. Confidence

It is vital that you possess the confidence to succeed in any form of modelling, beauty modelling included. In beauty modelling, the focus is solely on you and a lot of the shots are a close up of your face. This means that the imperfections we all have (like blemishes and wrinkles) will be extremely noticeable.

Most beauty shots are highly edited before they go to print. Do not look at pre-edited beauty shots and judge them too harshly if you see the odd imperfection; no one is perfect. Remember that in reality, no one is looking that closely at your face. Photoshoots also use harsher lighting to pick up details, so keep this in mind too before you start to worry.

Some brands are starting to leave editing out to promote a more realistic beauty standard, so be sure you are comfortable with any “flaws” you have and ensure you would be happy to see them in print for millions of people to see .

6. Have stunning brows

Ensure your brows are regularly groomed for a natural, appealing aesthetic; don’t over-pluck them, but similarly don’t leave them to look unfinished. Consider getting them tinted to help frame your face more. You want to create a natural, appealing base for any potential make-up clients. Take care of your lashes by removing make-up carefully and using a lash serum to promote thickness and length.

Enjoy !!

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